Siheyuan: I earned foreign exchange in the heyday

Chapter 885 Re-understanding Bicycles

Chen Changan looked at the director of the bicycle factory and the several other directors behind him, and knew that if he didn't make things clear, things would only get more and more troublesome in the future.

"Aren't you making things difficult for me? It seems that our car factory has the best performance, but in terms of profit, I'm afraid it's not as good as the bicycle factory.

In addition, our automobile factory is also under great pressure, especially when facing the strongest players in various fields around the world.

I don't think it's necessary for bicycle manufacturers to enter the international market so quickly.

Why don’t we satisfy the domestic market first, and when the domestic market is about to be saturated, then enter the international market?”

The director of the Tianjin Bicycle Factory also understood that he was too impatient.

This reform has just begun, and no one has received their retained earnings yet.

The car manufacturers have to continue to develop new products, and they really can't produce much foreign exchange at the beginning.

So he changed his words.

"Then please give our bicycle factory some ideas so that we can have a plan and at least be able to prepare in advance."

Chen Changan had no objection to the idea. There was no conflict between the bicycle business and his own car factory's business.

Of course I am willing to help Chen Changan.

"If we want to enter the international bicycle market, we must understand the understanding of bicycles in China and the world."

Everyone has heard about how powerful Chen Changan is, and every idea he comes up with is very good.

When he heard that Chen Changan wanted to give some advice to the bicycle factory, he immediately began to listen carefully.

Chen Changan will definitely not give advice to every factory. They hope to learn from this idea and apply it to their own industry, and there will always be some gains.

"What else do you know about bicycles? Isn't it just a means of transportation? At most, it's sturdier and can carry more things."

“You see, this is because you have a distorted understanding of bicycles, especially the different positioning of bicycles in the international market.

Our country understands bicycles as a means of transportation.

As long as you are not going too far, riding a bicycle will always save energy and time.

For us, this is a car that can both carry loads and be used for transportation.

But in the international community, especially in developed countries in Europe and America, bicycles are no longer a means of transportation, or for most people, they are not. "

Seeing everyone's puzzled faces, Chen Changan continued to explain.

“First of all, developed countries in Europe and America developed earlier than us.

It can be said that cars are basically the means of transportation for people.

Our positioning of bicycles is the same as their positioning of cars.

You said you have a car and a bicycle to go out every day, which one would you choose? "

"Of course it's the car. Everyone knows that riding a bike is tiring."

"Yeah, people travel by car, bus or subway, why would they choose bicycle?"

"Will the bicycle factory be unable to sell abroad?"

Chen Changan smiled and said.

"On the contrary, bicycles are very popular abroad, and many bicycles are sold at prices no lower than cars."

“Impossible. I believe you when you say bicycles are popular, but I don’t believe that a bicycle can be sold at the price of a car.

Director Chen, you can’t lie to us just because we have never been abroad.”

Looking at the confused faces of the crowd, Chen Changan had to explain again.

“In Europe and the United States, bicycles are actually a form of entertainment or a form of exercise.

They like to ride their bikes on holidays, go out to relax and enjoy the speed and passion.

So the requirement for a bicycle is not the ability to carry weight, but speed.

In Europe and the United States, bicycles can be roughly divided into road bicycles and off-road bicycles.

As the name suggests, a road bike is a bicycle that is ridden on the road. This type of bicycle can easily exceed 60 kilometers per hour or even higher.

Off-road bicycles are bicycles that are used in places with poor road conditions, such as mountains or dirt roads.

So the two sides have different demands for bicycles. If you take our 28-inch bicycle to Europe and the United States, they will naturally look down on such a bulky bicycle. "

As Chen Changan explained, everyone showed expressions of sudden enlightenment.

As expected, there are many differences between countries. If Chen Changan hadn't explained it to me, I would have been embarrassed if I had taken the 28-bar.

However, the director of the Tianjin Bicycle Factory now sees a bright future for the bicycle factory.

Isn't it just a bicycle? The needs are different. As long as you understand the needs of the other party.

By then, the bicycles produced by his family could be sold at the same price as cars. He dared not even think about the profit. So he asked anxiously.

"Director Chen, please give us some advice. Our bicycle factory wants to enter the international market. What should we do?"

“Have you ever heard of the Tour de France?”

The bicycle factory manager shook his head.

“The Tour de France is currently the most famous bicycle race in the world.

The Tour de France is a tour around France, with a different section every day.

There are uphills, downhills, curves, etc. Relying on the cooperation of the team and personal strength, we finally won the championship.

Due to its high technical content and rich rewards, it is sought after by many bicycle enthusiasts.

If a bicycle factory wants to enter the international market, it first needs to import metered bicycles, which involves not only mechanical aspects but also various material issues.

When the bicycles we make are similar to the ones we buy, we can invite some athletes to ride the bicycles made by the bicycle factory and participate in the competition.

As long as we can achieve good results, let everyone see the advantages of our car factory, and give it a foreign name, that will be enough."

The director of the bicycle factory was very excited. He seemed to have seen the athletes riding their factory's bicycles to win the Tour de France, a competition watched by the whole world.

“Also, the 28-bar is not completely useless.

For example, in the first and third world countries, they cannot afford cars and can only use bicycles for transportation. We can also sell the 28-bar to them. "

I don’t know why, but when it comes to bicycles, Chen Changan’s first reaction is the Tour de France, and his second reaction is Oderbiu.

The music in my mind has started to play involuntarily.

“So, as a company, you can’t just produce whatever you want.

You need to see what the user needs are. As long as your product can meet the user's needs, your product will be a big seller."

The leaders of the Economic Commission who had not yet left, as well as a group of factory leaders, all had thoughtful expressions on their faces.

"Well said, user recognition is the best reputation for a company.

The products produced by an enterprise will eventually be used by users.

Therefore, all factory managers need to learn more from automobile factories, especially in terms of quality.

Director Chen also taught us a lesson today. We need to go out and explore in the future. It is a foolish dream to want to earn foreign exchange without understanding the international market. "