manynovel Chapter 125
Chapter 125
Chapter 125 Geek Series, confronting Apple 7 head-on
deep city
Tengfei Industrial Park
With the end of the”domestic meeting”, the terrifying energy of the bosses finally burst out at this moment
Truck after truck of freight semi-trailers, like an idiom solitaire, kept driving into the park and heading towards the Longxing factory area.
Shanghai Silicon Group has shipped the latest quartz crucible smelting furnace and a brand new diamond cutting machine
Modu Chemical provided two units with output in 2010. Longguo enterprises can purchase the latest model of molecular dispersion equipment.
In addition to providing equipment, Bei Machinery Group also sent fifteen general equipment inspection and maintenance engineers, all of whom have 40+ years of service and are extremely experienced.
Kunpeng Company, Ren Guofei also sent an ultrafine particle shear mixer, and also brought several maintenance engineers
Other companies such as Rice, Meilan, and Iron Hammer also spent their money to collect the equipment Chen Xing needed.
Ultrafine particle shear mixer, molecular dispersion equipment, reaction kettle, solvent removal machine, photoresist baking oven……
All the production equipment required for photoresist is on the agenda
at the same time
Inside the Longxing Silicon Factory
The 14-inch semiconductor silicon rod has been polished. The diamond grinding wheel has cut the 14-inch large silicon rod into a 12-inch one. The current silicon rod is a perfect cylinder.
When the 12-inch cylindrical silicon rod was taken out, engineers immediately took it away and ground a flat surface on the side as a positioning edge.
After the positioning edge grinding is completed, diamond wire cutting, mechanical grinding, edge chamfering, chemical etching, and CMP polishing follow.……
Cumbersome silicon wafer production steps, each step requires a lot of time
Chen Xing did not wait here, but handed everything over to Wei Yan to manage, including subsequent factory renting and personnel arrangements.
Although Wei Yan is a rebellious person by nature and plots to seize power all the time, he is not stupid enough to cause trouble during the development stage of the company.
Rent new industrial plant
Install new equipment
Reception engineer
He manages everything in an orderly manner
……
the other side
Guancheng production factory warehouse
Freight vehicles are being loaded, and the second batch of pre-sold brilliant X1 mobile phones have been fully produced and shipped.
In addition to the 100,000 units assembled, there are also 50,000 units recycled by scalpers.
The newly assembled 100,000 units adopt the pre-sale model, that is, you pay a deposit of 100 yuan first, and then on the basis of the 1,000 yuan discount on the platform, an additional 500 yuan will be discounted, which is equivalent to 5,499 to buy a brilliant X1 ordinary. Version
In other words, the sales volume of the second batch of 40,000 regular version of the Bright X1 will be 220 million
The high-end version also has 40,000 units. The original price is 7,499 yuan, with a platform subsidy of 1,000 yuan and a pre-sale subsidy of 500 yuan. Its final price is 5,999 yuan, and sales can reach 240 million yuan.
There are only 20,000 units of the top-end version, but with a final price of 6,499 yuan, it can also sell for 130 million yuan.
If it is not a pre-sale model, a regular version of the Cuican
but!
Is it really just 320 yuan?
Mobile phone insurance is fully launched, and users are spending extra money
1 year broken screen insurance, 150 yuan
3 years of broken screen insurance, 300 yuan
5 years of broken screen insurance, 450 yuan
In addition to broken screen insurance, there is also battery insurance and total machine insurance!
One hundred thousand units of the brilliant X1 mobile phone were sold, and 98% of the users chose to buy full machine insurance, and most of them chose the 3-year term.
The price of three-year full machine insurance is 500 yuan, which is equivalent to earning back the discounted money.
Users spend a lot of time waiting. Do you think it’s 500 yuan cheaper?
No!
Just as Luo Hao said!
You don’t make money by selling mobile phones, you just make friends, but you make real profits by selling mobile phone insurance!
If you want to calculate the net profit of the second batch of mobile phones, the three versions can earn 32.8 million, 44 million, and 28 million respectively. They still continue to have a net profit of over 100 million in a single day.
besides!
There are also 50,000 scalpers in the warehouse!
Instead of rushing to sell these 50,000 units, Chenxing launched the third batch of pre-sales, creating a situation of extremely insufficient production capacity.
Although it is really insufficient, it is better than not being able to sell mobile phones.
If the brilliant X1 cannot be sold as a mobile phone, then it will be a problem for the West. Longxing Technology Co., Ltd. does not have the ability to produce its own chips.
Procrastinate for time, but also pay attention to methods
Pre-sale of 50,000 mobile phones can be carried out safely for half a month
After the third batch of pre-sales is over, Chen Xing can start the fourth batch of brilliant X1 pre-sales. Calculating this, there is still about a month left for Longxing Technology to self-certify.
Of course
In addition to the brilliant X1 mobile phone, Longxing X1 mobile phone also maintains supply
The price has increased by 100 yuan. The current selling price is 1,799 yuan. 70,000 units are sold steadily every day. The market has gradually become saturated.
However, due to the”Chip Exchange Agreement”, Chen Xing still has to pay the Kaitian baseband chip to the Korean Star Group in exchange for the Orion chip and screen
At present, 12-inch silicon wafers have not been produced yet, so we can only rely on 8-inch semiconductor silicon wafers provided by Shanghai Silicon Group and Kunpeng Company to produce chips. The cost has tripled.
If you calculate it carefully, the Longxing X1 mobile phone is actually sold at a discount, but because of the additional income from mobile phone insurance, it can barely break even.
If you want to”turn a profit”, the advent of 12-inch semiconductor silicon wafers is the key
In addition to mobile phone revenue, 120W and 200W Star Flash fast charging, ice radiators, wired headphones, cooling phone cases and other accessories revenue, there is a profit of about 3 million every day
Now Longxing Technology Company’s business is not limited to mobile phones.
“The loading of 100,000 mobile phones has been completed. Director Yang, just sign here.”
The salesperson of Shunfeng Express handed over the order. After Yang Minshuo confirmed that it was correct, he quickly signed his name.
After sending away 100,000 machines, he immediately returned to the office and asked his secretary to compile the factory’s shipments into a table and send it to Chen Xing’s email for review.
besides
And the daily expenses of the factory
Let’s not talk about site water and electricity bills, just talking about employee expenses. More than 1,700 workers have to spend 6 million every month.
If we calculate everything, the Guancheng factory will spend about 7 million every month.
Such a huge capital expenditure naturally requires Chen Xing’s nod before the financial allocation can be released normally.
……
at the same time
Longxing Technology Company Headquarters
With Chen Xing returning from the”meeting”, the whole company has been urgently preparing for the new product launch conference in the past few days and making promotional PPTs.
Originally, he planned to release the Geek Series during the Spring Festival.
But now he needs to”pretend to be fat”, so Chen Xing has to release it in advance, and by the way officially announces”SOC God Chip””
The 48nm photomask requires a total of 35 layers of tape-out, which are performed by Lin Tian, but each layer takes at least one day to produce.
loadAdv(7,3);
Because the God chip is 14 nanometers and has a complicated manufacturing process, its photomask production takes at least 60 days, but the good news is that more than ten days have passed.
If everything goes well, we can independently mass-produce Kaitian baseband chips in 35 days, and mass-produce SOC God chips in about 45 days.
If there are breakthroughs in 12-inch semiconductor silicon wafers, photoresists and supporting reagents, then Longguo’s semiconductor industry will achieve a truly domestic closed loop.
As for the lithography machine?
There is no EUV lithography machine, but Gao Yongming can still get a DUV lithography machine with a process of 32 nanometers or above!
Although it is not made in China, as long as it is cracked and used for Longguo’s domestic chips, it can be a domestic lithography machine!
But if he wants to produce chips below 7 nanometers, Chen Xing still needs to lay out a photolithography factory.
Because EUV extreme ultraviolet lithography machines are basically impossible to manufacture independently, not even the United States can do anything about it.
Want to break the situation?
Chen Xing can only find another way!
The first step to complete the lithography factory is to obtain a small particle accelerator, but this also involves funding issues.
Wang Jirong had already found out that the purchase price of the particle accelerator of the Shencheng Academy of Dragon Science was 4 billion. It was not a small one, but a behemoth covering an area of thousands of square meters. He said there was nothing he could do.
Ten million worth of equipment, he gritted his teeth and could lend it to Chen Xing
Wang Jirong really does not have the authority to make a decision on equipment worth 4 billion. Even if the president of the Shencheng Academy of Dragon Science comes, he dare not say that he can borrow it. This kind of expensive machine is an asset that the country attaches great importance to.
“dong dong——��
There was a knock on the door of the CEO’s office
next second
Wearing a light gray windbreaker, with her silky hair loosely scattered around her shoulders, Yao Nana, who looked full of business sense, walked in with black boots.
“President, according to your instructions, the Geek Series PPT has been initially completed, and the promotional renderings have been sent to your email.”
Just as Yao Nana finished speaking, she added:”Also, we have not been exposed to how to promote the SOC God Chip, and we don’t know much about its selling points.”
The voice fell
Chen Xing looked away from the computer screen
He did not blame the marketing department for failing to grasp the selling point of the SOC God chip, but patiently explained to Yao Nana:
“I’ll take a look at the promotional picture later. As for SOC system-level chip, you can understand that it integrates the Kaitian baseband chip and Qingzhou chip, and also has multiple independent functional modules.”
“When you promote, you can use the baseband part and the CPU part to promote, but the most important thing about this chip is the seventh connection function module.”
“Traditional gaming phones have a single CPU chip, which is not only responsible for daily processing, but also takes into account game operation. Our geek phone has an additional independent CPU chip, which can achieve the performance effect of 1+1=2. Is there anything else you don’t understand?”
Although the God chip has not yet been mass-produced, Gao Zhengqian explained to him that the biggest feature of this chip is the connection
The key is!
It can be the prototype of a brain-computer interface!
Needless to say, brain-computer interface is definitely the future development direction. It is also the most important part of virtual reality.
If the technology tree lights up in this direction, mobile phones may be a thing of the past, and a single brain-computer interface can achieve an extremely sci-fi effect similar to a system light curtain.
Of course
This is just a conjecture
I don’t know if it can be realized yet.
Yao Nana silently took note of Chen Xing’s words, and then asked:”Then when will we have a press conference, or when will the online trailer be released?”
Before answering this question, Chen Xing glanced at the date on his computer. Today is already December 28, 2014. There are still 2 days, 3 days to be precise, when the Apple 7 mobile phone will hold a global new product flagship launch conference in Times Square.
Making trouble?
Still not making trouble?
Longxing Technology is currently Mingzi. Mingzi has attracted Western firepower. If Mingzi has the opportunity to cause trouble, Chen Xing will naturally not choose to let it go.
The more high-profile he acts, the more he can prove to the West that Longxing Technology Company has the ability to develop and produce its own chips.
A good person will be bullied by others, and a good horse will be ridiculed by others. There is no benefit in keeping a low profile now.
Chen Xing didn’t hesitate for a moment and replied to Yao Nana:”Our Geek series new product launch conference is scheduled for December 31st. You will announce the news to the entire network tonight.””
“December 31st?”
Yao Nana was stunned
She has studied abroad and is quite aware of the concept of time difference.
The imperial capital of the Dragon Kingdom is located in the East Eighth District, and the American New York City is in the West Fifth District. There is a full thirteen hours difference between the two.
In other words, when the Dragon Country date was December 31st, the United States was still on December 30th. Now Chen Xing wants to set the Geek Series launch conference on December 31st, which is equivalent to the same day as Apple. Hold a new product launch conference
Make trouble!
The fight is about to start again!
To be cautious, Yao Nana reminded Chen Xing:
“President, is it really December 31st? Based on the time difference, we held the press conference on the same day as Apple.”
“Um”
Chen Xing nodded and confirmed:”This is the date, you can just go to the Internet to promote and build momentum as usual.”
“What is the budget for hot searches?”
“1500 dollars”
“I see”
After Yao Nana received the exact reply, she immediately turned around and left quickly.
When he walked to the door, Chen Xing thought again and corrected his previous statement:”Wait a minute, the cost of online publicity has been increased by 20 million to highlight the news about the God chip.”
Yao Nana paused, nodded and said,”I understand, President.”
The publicity budget of 20 million is actually not high. In terms of investment from friends, it is below the average level.
For example, the promotional expenses of blue and green factories, which constitute the bulk of mobile phone costs, such as variety shows, celebrity endorsements, Internet hot searches, etc., cost at least a billion dollars every year
Comparing the two, Chen Xing appears to be diligent and thrifty.
……
After receiving the budget allocation from Chen Xing, Yao Nana also returned to the marketing department and gave instructions on the promotion of the new machine.
for a while
The marketing department took a deep breath.
“The president is too stubborn. He actually chose No. 31 to arm-wrestle with Apple. Is it really okay for our geek series?”
“The brilliant series can beat the iPhone 6, and I don’t know if the geek series can compete with the iPhone 7. I heard that Pou Ke is holding back his big move this time and is bound to regain the market share!”
“Is the president trying to compete with Apple?”
“Focus on promoting the God chip. I think the president’s idea is a good one. Let the West meet their God!”
“But can we really benchmark?”
The employees in the marketing department now have a question, that is, whether the Geek series can compete with the Apple 7 mobile phone
If not!
It would be very embarrassing to be honest!
This is like competing for clothes. Whoever is ugly will be embarrassed. The same goes for competing on the date of the press conference. If you can’t win, you will be humiliating yourself.
However, Chen Xing had the final say at Longxing Technology Company. He said a press conference would be held on December 31, but no one dared to say no.
If you are timid before fighting, you may not want to get fired!
(End of this chapter)