Chapter 621 Singing and Advancing
Chapter 621 Singing and Advancing
These people in the underworld were well-informed, and the news spread very quickly. Soon, almost all the guys on the street had heard about it and reconstructed the process of the incident. As a result, all the bosses or old guns who took the lead immediately put Pinwei Xuan and Dingzhuang Hotpot on the list of people who must not be provoked.
The owners of these restaurants were too cruel! If you provoke him, he would beat you to death without leaving any room for mercy. They immediately tried every means to find out about Lin Geng's past. As a result, they found out that Lin Geng was a typical cruel man. He once faced a dozen rebel bastards alone. In the end, he not only received a stick on the head, but also beat all of them to death on the spot.
There was even a story circulating in Shanghai that when the storm first started, there was a gang leader named Lao Wu in his area. Someone paid him to deal with Lin Geng, but after they followed Lin Geng out of the city, they never came back. More than a dozen people disappeared without a trace, as if they had evaporated from the face of the earth.
People in the underworld said that Lao Wu and a dozen of his men followed Lin Geng out of the city and wanted to kill Lin Geng in the mountains, but Lin Geng killed them instead and buried them all in the mountains, which is why they disappeared without a trace, neither their bodies nor their lives were known.
Later, the police also investigated Lin Geng, but after the investigation, because there was no evidence to prove that Lin Geng killed Lao Wu and his dozen of men, the police later determined that Lao Wu and his gang had fled for fear of crime, so the case was left unresolved, and Lao Wu and his dozen of men disappeared completely.
But everyone in the underworld believed that Lao Wu and his dozen men must have been killed by Lin Geng and buried in the mountains, so Lin Geng, the owner of Pinweixuan and Dingzhuang hotpot restaurants, was a ruthless person who must not be provoked.
As a result, all the people in the underworld unanimously put all the businesses under Lin Geng's name on the list of people who should never be provoked. If possible, they would try their best to establish good relationships with him and protect the stores under his name.
Therefore, from then on, no blind guy would come to trouble Lin Geng's business anymore. The thugs on the street would go around Pinweixuan and the Dingzhuang hotpot restaurants. Some thugs in the area where some stores were located would even take the initiative to go to the branches of Dingzhuang hotpot or Pinweixuan to eat. After entering the store, they would be very well-behaved, ordering dishes politely, eating politely, and paying the bill politely.
There were even gangsters from the area where some stores were located who took the initiative to look after the stores' bicycles, for fear that some local thief would come and steal the customers' bicycles outside Lin Geng's store. Lin Geng would mistakenly believe that it was done by these gangsters in the area and would put the blame on them, leaving the security guards in the stores with nothing to do.
After hearing this, Lin Geng was a little amused and thought that he had become notorious in the underworld. Unexpectedly, those gangsters in the underworld were afraid of him like a tiger. However, this was also a good thing that came naturally. At least for a long time, those gangsters would not bother him when he was doing business.
It can be said that Lin Geng's catering business continued to advance by leaps and bounds. Seeing that the business of both Pinweixuan and Dingzhuang Hotpot were in full swing and the distribution center was also on the right track, Lin Geng merged Pinweixuan and Dingzhuang Hotpot to form Dingxin Catering Co., Ltd. and redistributed the company's shares.
Of course, Lin Geng, the original shareholder, is the biggest boss. He alone owns 85% of the company's shares. Neither Sha Zhu, Xu Damao nor Yan Bugui have any objection to this. It can be said that the current Dingxin Catering Co., Ltd. was created by Lin Geng.
Xu Damao, Sha Zhu, Yan Bugui and the two brothers of the Liu family all followed Lin Geng. Although they also took some money to invest, they were also very clear that the little money they had, thrown into the restaurants they opened previously, would not even make a splash.
Even without their participation, Lin Geng could still open the restaurant by himself. The reason why he let them participate was actually to help them get rich together. Therefore, Lin Geng held 85% of the shares. These people had no objection. Even if Lin Geng made more money, they had nothing to be jealous of. Instead, they should be grateful to Lin Geng for not giving up and helping them get rich together.
As for the remaining shares, they were redistributed according to their contribution to the company and the capital they originally contributed.
However, one thing that needs to be mentioned is that Lin Geng did not include the houses and land that he bought for opening shops into the company's share capital. Those assets are all Lin Geng's personal property. Although the restaurants use them, they still have to pay rent to Lin Geng, and they are not included in the share capital.
Only then did Xu Damao, Sha Zhu and Yan Bugui realize that the several houses they used to open stores were not rented from others, but Lin Geng had already bought them with his own money in advance and simply gave them to the company to open stores. The company only had to pay a small amount of rent. No wonder the rent of these stores was so cheap.
With this calculation, it is actually Lin Geng who suffers the loss, while it is the shareholders like them who benefit from Lin Geng, so they have no objections.
He worked with Sha Zhu and a group of chefs to develop standardized production process standards for the dishes at Pinwei Xuan. All seasonings used in all stores were purchased and distributed centrally to ensure that the taste of the same dish diners eat in every Pinwei Xuan branch is basically uniform, avoiding the problem of different tastes between dishes due to different chefs in different stores, which is also a problem that Chinese restaurant chains will face in the future.
As for Dingzhuang Hotpot, Lin Geng built a central kitchen under the distribution center, which is only responsible for making hotpot base for each branch every day, and is responsible for developing new flavors of hotpot base to meet the needs of different groups of people. In this way, all branches use the base provided by the central kitchen, which also ensures the taste of the hotpot in each branch.
In addition, the ingredients are purchased and distributed centrally by the distribution center. Each branch reports their demand list to the distribution center in advance every day. The next morning, the distribution center delivers the ingredients according to the variety and quantity required by each branch. This ensures the uniformity and freshness of the ingredients. It can be said that this concept is very forward-looking and has set a precedent for chain operations in this era.
Lin also plans that Dingzhuang Hotpot and Pinweixuan will not only flourish in all parts of Beijing, but also expand to other cities, gradually opening stores in other cities to seize the initiative in the catering industry market.
Moreover, Lin is now opening branches, and the funds needed no longer need to be invested from his own small treasury. The daily turnover of each branch is already very high. After using these liquid funds to retain the funds used for turnover, the funds withdrawn are basically enough to open branches.
If you don't have enough funds to open a branch, you can go to the bank for a loan now. Major banks are also happy to lend money to Lin Geng.
The group of people who followed Lin Geng now admired his forward-looking business acumen, including Xu Damao, who became Lin Geng's capable men wholeheartedly.
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