Chapter 147
Chapter 147
The truth is, the truth is that the truth is not true.
Of the seven million, five million was paid by Jinsha Mineral Water.
Because of this Weibo trending search.
Jinsha Mineral Water has once again become popular!
This time.
They are not just making a small fuss in the entertainment circle by relying on Jiang Chen's popularity.
But they have really become popular and have attracted the attention of many netizens.
And the topics deliberately created by Jiang Chen are more suitable for netizens to chat after dinner.
For example:
Is the copyright fee of 10 million worth it?
I can also make money with this money!
Has Jinsha been cheated?
These are all interesting topics.
So.
The popularity of Jinsha Mineral Water Company has exploded again.
A large number of netizens have flocked to leave messages under Jinsha's official brand.
The popularity of Jinsha Mineral Water has been pushed up again.
......
Jinsha Mineral Water Company.
In the marketing department, everyone in the office was dumbfounded.
From the beginning, the number of fans of their official Weibo has been rising rapidly.
Even faster than yesterday.
Are netizens crazy?
Didn't it just cost 10 million?
Is it necessary to care so much?
.......
Chenwei Entertainment.
Jiang Chen curled his lips.
Of course he knew.
Because in his world, there was a brand called Mi, which only spent 2 million to slightly adjust the logo.
It caused heated discussions across the country.
That wave.
Mr. Lei made a lot of money.
2 million seems expensive.
In fact, under the popularity of that period.
The increase in brand influence is far more than 200 million.
It is completely equivalent to a nationwide advertising campaign.
He waved his hand: "How should I know? It's just luck."
"Who knew that netizens actually like to read this kind of news? After Jinsha's money comes, it will be transferred to my card."
"I plan to invest in two companies in the near future, and it's time to use the money."
Hearing this.
Xu Jingchu took a deep breath and nodded.
Didn't say much.
This time she was really convinced by Jiang Chen.
What's wrong with this guy's brain... How can he make money so easily?
She didn't ask Jiang Chen about investment.
The money is earned by others, and how they want to spend it is naturally none of her business.
However.
She still remembered the main purpose of her visit to Jiang Chen, and asked nervously:
"Qingcheng Entertainment has contacted several crews and plans to focus on promoting Lu Siqi."
"What should we do next?"
"If they really push it, our efforts during this period will be in vain."
Jiang Chen laughed.
If she hadn't been sure before.
So, when the good news came from Jinsha Mineral Water Company, he already had a way to deal with Qingcheng Entertainment in his mind.
He waved his hand:
"What's the hurry?"
"Let the bullets fly for a while."
"They chose to push Lu Siqi at this time, which is completely a suicidal act."
"Is it... is it?"
Xu Jingchu walked out of Jiang Chen's office with doubts.
She finally failed to get a detailed explanation from Jiang Chen.
What exactly is this guy going to do?
Why is he so sure that Qingcheng Entertainment will not be able to keep Lu Siqi?
That night.
She looked at the chaotic Weibo hot search list.
She frowned and thought all night, but couldn't figure out what method Jiang Chen was going to use to deal with Lu Siqi?
And the next day.
When she entered the office with dark circles under her eyes.
But she found that the situation on the Internet had changed a bit.
First of all, there was an article published by "Xingchen Says Business":
[The secret behind the 10 million copyright fee! Jinsha Mineral Water Company's amazing operation! 】directly topped the hot search list.
In the article.
It is a long introduction to Jinsha Mineral Water Company.
Jinsha Mineral Water Company is located in the northern part of Shuchuan, where the water quality is pure........
The biggest bottleneck in the current development of Jinsha Mineral Water Company is how to expand its brand influence from the local to the whole country.
For this matter, Mr. Jin of Jinsha Mineral Water is frowning every day......
.......
In general, it can be said in one sentence: Jinsha Mineral Water Company's products are very good, but its brand influence is insufficient.
This incident made Jin Sanshi neither eat well nor sleep well.
And at this time.
A cooperation plan from Chenwei Entertainment was suddenly placed in front of Jin Sanshi.
Using advertising songs to help Jinsha Mineral Water Company promote?
Will this really work?
With some uncertainty in mind, Jin Sanshi signed a contract with Chenwei Entertainment.
Then.
It is a story that netizens are familiar with.
Due to the popularity of "Jiang Chen", "Love You at 105°C" directly became popular on the Internet.
The name of "Jinsha Mineral Water" also appeared in front of netizens across the country for the first time.
According to statistics.
In just two days, the number of fans on the official Weibo of Jinsha Mineral Water increased by more than three million.
It is equivalent to a large-scale advertisement across the country.
Many young people know the mineral water brand Jinsha for the first time.
Moreover, Jinsha Mineral Water received nearly 30 million bottles of water intention orders from distributors across the country in just 24 hours.
Although the order volume is not large.
But it is already a beginning.
It represents that Jinsha's market has begun to shift from local to national.
If they can keep these customers from all directions and continuously enhance their brand influence.
Then they will quickly grow into a national mineral water giant.
More than 10 million copyright fees.
It seems expensive.
In fact, it has played a vital role in the development of Jinsha Mineral Water Company.
.......
And it seems to confirm the article report of "Xingchen Says Business".
Jinsha Mineral Water's official Weibo also released a good news at the first time.
Due to yesterday's topic of [Jinsha buys advertising songs for 10 million], Jinsha's brand popularity has continued to increase.
Jinsha's current intention orders have increased from 30 million to more than 80 million.
Jinsha Chairman Jin Sanshi even wrote a thank-you letter in person.
Thank you Jiang Chen for the brand marketing plan, which has achieved great success.
Until now.
The netizens and merchants who were watching the excitement finally came to their senses.
This is Nima.
It turned out to be marketing!
Why should I worry about Jinsha?
How did she lose money? She obviously made a fortune!
It seems exaggerated to spend 10 million yuan on advertising songs.
But what she got was a nationwide exposure.
The brand awareness and influence have been greatly improved.
Such a classic and successful marketing case.
I didn't realize it until now? !
So stupid.
Damn Jiang Chen, he really knows how to play!
He played the netizens around.
The marketing departments of major brands also suddenly realized it.
No wonder.
During this period, the Internet was full of voices against Jiang Chen.
He was just hyping it up!
What plagiarism?
What buying songs?
What 10 million copyright fees?
They were all deliberately creating topics!
If you carefully analyze the operations of "Dakang Dynasty" and Jinsha Mineral Water Company.
You can find a common point.
That is, both parties announced their cooperation with Chenwei Entertainment Jiang Chen.
I got a lot of traffic.
Damn it!
This is popularity, this is marketing!
Why didn't I think of it at the beginning?
Such a good opportunity was wasted in vain.
........
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