Reborn Resource Tycoon

Chapter 244 Can You Support Domestic Products

ps: Thanks to book friend Cachexia for the monthly ticket, and book friend Zhonghua Raul for the reward.

As early as [-], Kodak established an office in Beijing and exported film to China.And because Chai Yan and the others are from very good families, they all have cameras, even more than one, so Kodak is no stranger to Chai Yan and the others.

"Of course I know!" All the people present nodded their heads without knowing why, and even the four Mei Yuanwu who had not spoken all this time were not far behind.

"Don't you want Kodak to advertise in our company?" Chai Yan was the first to understand, and dragged out.Everyone looked at each other in blank dismay, and then there was an uproar.Fang Mingyuan's idea is too surprising. Eastman Kodak Company, referred to as Kodak Company, is the world's largest manufacturer and supplier of imaging products and related services. million people.It is headquartered in New York State, USA, and is a listed company listed on the New York Stock Exchange.As the world's first comprehensive photography company, Kodak developed the market for amateur photographers.Because of its control of film production and printing, Kodak has firmly controlled the US market, and it is difficult for competitors at home and abroad to shake its position.The Kodak film produced by Kodak can be said to be one of the most successful film brands in the world. It is famous for its excellent color rendering, vivid imaging and archival life.For many years, it was the preferred choice of print media.Such a multinational group company has a great domestic and international influence in China, which can be said to far exceed that of China's enterprises. If it can be said to be a stable customer of its own, then no matter where it goes in China in the future, the company's business The staff can be full of confidence.

But as a multinational conglomerate, can Kodak's Beijing office value the work of its newly established advertising company?Chai Yan and the others are not sure.This American company is no better than a domestic company. Everyone has no way to build relationships, find connections, and put pressure on manufacturers. If they really ignore you, there is no good way to do it.Unless you want to cause some scandal!But in that case, there will never be any good fruit to eat!For this point, Chai Yan and the others couldn't be more clear.

"It's not easy. These American devils are very cunning. If you want to take advantage of them, you have to be prepared to suffer a big loss." Mei Dongze frowned.Since the reform and opening up, Huaxia, which has implemented a planned economy for decades, encountered this group of foreigners who have been playing the market economy for hundreds of years. Naturally, they were repeatedly defeated.Sometimes I even think that I have taken advantage of it, but after a while, after thinking about it carefully, I realize that I am the one who took advantage of it.Not to mention taking advantage of others, it is already very good if there is no loss.

Mei Dongze and the others have heard of similar things over the years, so they are a little bit jealous of this foreign devil in their hearts.In the final analysis, it is because domestic companies and enterprises are not familiar with the operating rules of the market economy that they are taken advantage of by foreigners.

"It's not easy, but once it is won, the influence it will bring is astonishing." Lu Mingyue and Mei Dongze thought of the difficulties, but Chai Yan saw the benefits.Looking at Fang Mingyuan, his gaze was immediately filled with admiration.In fact, this diplomatic activity and business also have something in common. This is just like the formal establishment of diplomatic relations between China and the United States. The number of countries that China has established diplomatic relations with immediately ushered in a leap. If you win the boss, those slave countries will naturally not be a problem. .The same is true for the establishment of diplomatic relations between the Soviet Union and China.

The four of them, Mei Yuanwu, couldn't care less about eating and drinking now, and when they looked into Fang Mingyuan's eyes, they almost jumped out of the little stars.

"Really sure?" Lu Mingyue pondered for a moment and asked.

"It's hard to say whether you are sure, but you might as well try. Even if Kodak doesn't like it, we can't lose much money. If we like it, we can send it." Fang Mingyuan smiled slightly.In fact, if it wasn't for the fact that the branch of Carrefour Supermarket in Beijing is still under construction, otherwise, an advertisement in the company in the name of Carrefour Supermarket may have a similar effect.Today's Carrefour supermarket is completely famous in China's supermarket chain industry.All over the country, merchants who intend to enter the supermarket chain industry, either openly or secretly, visit the branches of Carrefour supermarkets in Qinxi Province like crucian carp crossing the river.

"You have to be sure of everything before you do anything. Although it is a steady growth, you will miss a lot of opportunities. Since Mingyuan proposed this idea, then you might as well try it!" Chai Yan slapped the table and said, "Look forward and look backward , Mother-in-law, how can you look like a man! Don’t you think so, Mei Dongze.”

Mei Dongze smiled bitterly and said: "Sister Yan, why do you have to drag me, I don't support it, it's okay if I don't object." Chai Yan is not afraid that Lu Mingyue will feel unhappy when he hears it, he doesn't want to get involved in this troubled water.

Lu Mingyue also shook her head with a wry smile. In fact, he didn't care about those costs, but because he had been an official for a long time, he would naturally think about everything more. It is normal to think about failure before saying victory.

"Okay, one abstention, two in favour, one against, that's it!" Chai Yan set the tone.

Of course, Fang Mingyuan had already thought up the plan. In the previous life, the advertisement of Kodak film was deeply rooted in people's hearts and left a deep impression on people.Kodak's early advertisements in China were mostly based on easy-to-shoot scenes and family life such as children, dogs, and friends.Among the "three B elements" of modern advertising creativity, that is, babies, animals, and beautiful women, Kodak has two "B".Kodak's film advertisements are often frozen in the warm life scenes of a few ordinary people.People also have a warm feeling for Kodak products.

For example, Fang Mingyuan had a deep impression on an advertisement: a little boy in pajamas, standing in the bathroom at home, squeezing toothpaste, squeezed the toothpaste all over his face; children in the kindergarten were playing games, and the little boy dressed as a little tiger in a tiger skin suit The boy suddenly dropped his pants while jumping and jumping; the little girl bathed the puppy in the courtyard and smiled happily when playing with the puppy.These three short stories are full of childishness, the momentary shock of the first child, the momentary embarrassment of the second child, and the innocent smile of the little girl are all frozen in an instant, making people love, pity, and happy It is warm and full of rich interest in life, which naturally makes the audience never forget it.

Kodak touched consumers' heartstrings by promoting these unforgettable moments.With the narration of "This is Kodak's moment, don't let it slip away", "Kodak connects every moment", in the touching scenes, these slogans are deeply embedded in the minds of consumers, so that consumers naturally take Having a good time is associated with the name "Kodak".

The result of this is that the sales of Kodak film has been firmly at the top of the list in China, and Fuji has been firmly suppressed.Of course, there is also Huaxia's own brand Lucky!

It was difficult for Lu Mingyue and the others to find Shi Zhihui, but Fang Mingyuan caught him with just one phone call.

As soon as Shi Zhihui was seated, he talked about the preparations for "Bright Sword". "I've already chosen the shooting location. It's in Hebei Province, which is only [-] kilometers away from the capital. Now the main character is Li Yunlong. I've picked several people, but I can't play his ruffian..."

"Wait, wait!" Fang Mingyuan waved his hands again and again, "Brother Shi, I didn't invite you here for this purpose. I have something here that I need to ask Brother Shi to help me with. advertise."

"Advertisement?" Shi Zhihui was a little surprised.

"Advertisement! A TV advertisement!" Fang Mingyuan handed over the advertisement planning book and said, "You are an expert, see who you need, and ask for the best. Don't worry about funds, I only pursue results!"

"There is no problem with this. I will recruit the best production staff in the company to make sure you are satisfied!" Shi Zhihui took the advertising plan provided by Fang Mingyuan, and after reading it for a while, he said in a loud voice, "It's really a warm scene, If you have a camera at home, you will definitely smile knowingly. Such a good idea is really beyond the reach of ordinary people." He has been in this industry for several years, although he may not have a very good production level. But this vision has been sharpened.Just thinking about it in his heart, Shi Zhihui can imagine the effect of this commercial short film.Definitely a classic ad.

"Young Master Fang, may I ask, which film company is this advertisement for?" Shi Zhihui said after a moment of hesitation.

"Well, I plan to show Kodak's office in Beijing." Fang Mingyuan said casually.Although Shi Zhihui didn't have many contacts, he was considered one of his own after all. Mr. Su had reminded himself that there was a chance to help him, so Fang Mingyuan didn't hide it from him.

"Kodak Company?" Shi Zhihui was taken aback for a moment, and said somewhat depressedly, "So it's them."

Fang Mingyuan noticed Shi Zhihui's emotional changes, and couldn't help asking: "What's wrong? What's wrong with this?"

Shi Zhihui hesitated for a long time, and finally said it.It turned out that he saw the creative idea of ​​this advertisement and wanted to introduce it to Lucky Company.There is one of his brothers in Lucky's company, who is now the head in charge of sales in the capital, the two are close buddies.Every few days, they would get together to drink and chat.

"Kodak and Fuji have overwhelmed Lucky in the past two years. My brother is in charge of sales, and it is difficult to improve his performance. I also think this advertisement will definitely help their sales, and it can be regarded as a help to him. Besides, Yes, I was also wondering if I could support domestic products first!" Shi Zhihui looked at Fang Mingyuan's expression and said in a low voice. v! ~!