manynovel Chapter 512 A Game Occupied by Girls; Orchard Marketing Ideas
Chapter 512 A Game Occupied by Girls; Orchard Marketing Ideas
Chapter 512 A Game Occupied by Girls; Orchard Marketing Ideas
If it is placed in an era when game content is scarce, the appearance of a "Bubble Hall" will definitely attract a large number of male players.
But this period is different. In addition to Tian Moyun's own "Legend of Hot Blood", other manufacturers are also launching games for boys, but few people pay attention to the market of female players.
Looking at the market, except for "My Homeland" and "Jianghu Killing", as well as those non-competitive and fighting RPG games, most games are very unfriendly to girls, and almost more than 90% of them are male players. It gives people the illusion that "girls don't play games".
But in fact, it's normal for girls to play games, it's just that it's hard to find games suitable for girls.
Of course, you have to say that some girls are better at playing games than boys or something... there are very few, so let's not mention it?
After all, this is not a competition of IQ, but to compete for first and second...
What attracts girls the most is often movies/tv series, Weibo star chasing, celebrity topic interaction, lipstick cosmetics, the latest trendy clothing, and even some indescribable novels... and girls who look at the game circle, I am afraid that even boys Not even 10%.
but--
Although the proportion of girls who play games is not high in the game circle, it is still a very large market.
It's just that manufacturers are more willing to develop games for boys with high potential than to develop such "unpopular".
The appearance of "Bubble Hall" has greatly satisfied the game needs of girls.
This has also led to the fact that even when most male players are playing "Legend of Blood" and "Jianghu Killing", "Bubble Hall" still reaches extremely high data.
Look at Weibo again.
Among the topics that girls like to interact with, if you just swipe, you will see a lot of news about "BNB", but there are almost no other games.
……
Tian Moyun didn't pay attention to [Shenhui Technology]'s situation anymore, because judging from the current situation, the other party has no power to fight back.
The only differentiated product of the two companies is probably the gaming phone [Coldplay Phone].
But Tian Moyun doesn't think this thing can sell much. The weird shape and high price will directly dissuade normal consumers. As for gamers... I believe they are more willing to buy a handheld with a price of 999. , and [Silver phone] or the high-end [Qingyun phone].
This is not his own idea.
Tian Moyun has searched several products of [Shenhui Technology] on Weibo, Tieba and other forums, and found that the discussions related to these products are basically based on satire, and then investigate the shipments of offline channels...
Well, don't study it, it's a doomed product.
Mobile phone + handheld, if it is done well, it will be a classic, but if it is broken, it will not please both sides.
Obviously, [Coldplay Phone], an emergency product launched in an emergency, belongs to the latter.
Tian Moyun still remembers that there were many mobile phones with main game functions in the previous life, such as the N-Gage of a certain Kia, and the Xperia series of a certain Ni, which are very typical examples in the history of mobile phones.
In the former, a certain Kia tried to enter the game industry and replaced the handheld with this "two-in-one" product. As a result, the mother who was beaten by the two giant handhelds didn't know her, and she completely gave up this idea.
The latter, the world's first gaming phone with a side-sliding cover, has a very high-quality appearance and a sense of technology, but the high price, poor operating feel, poor adaptation optimization, and a scarce game lineup, the heavy The fuselage...but it made the public reputation of this mobile phone so bad that it completely hit the street.
And 【Coldplay Phone】——
In terms of appearance and configuration, it is quite similar to the "N-Gage" in the previous life.
Tian Moyun once asked the secretary to buy it to experience it, and within 10 minutes it was thrown into the drawer and ate ashes.
Due to the limited function, the game lineup is average, and the buttons are extremely anti-human. The gaming experience is not as good as that of a handheld. It is extremely difficult to input normal phone calls and text messages, and the appearance is also weird enough. Not to mention ugly, but it is almost the same. The designer obviously didn't consider the aesthetics of Daxia people.
In addition, the other party's offline channels are limited, and the brand cannot be sold... If this phone can be sold normally, it will be hell.
……
When the public was still discussing these two press conferences and was obsessed with "Bubble Hall", Tian Moyun gave himself a rare holiday.
He took Su Qiong to the beach for a few days, and visited Ding Shuang's orchard by the way. Speaking of which, Tian Moyun's shares were also held here.
"The orchard is a bit difficult to manage, mainly in terms of sales. Our costs are high, and the price must be increased, but the distributors and consumers are unwilling to accept it. They prefer the one that looks ordinary but is more expensive. Affordable fruit."
Ding Shuang said with some distress.
This girl thought that running an orchard would be difficult, but the reality made her feel cruel.
"Competition in the fruit market has always been brutal."
Tian Moyun was not surprised: "For those dealers, ordinary fruits are the best sellers, with high consumer acceptance and low risk costs. As for high-end fruit shops...they have fixed partners, price and quality. , production are guaranteed, unless there is a major change, otherwise it is rare to change partners, especially you who have not been verified by the market."
"What should I do?"
Ding Shuang felt a pain in his head: "You have to help me find a way, after all, you have also invested, and you don't want to lose money, do you?"
Entrepreneurs let investors figure out a way... It's also weird.
"Actually, I don't mind losing money."
Tian Moyun pretended to ponder: "I have earned more and more in the past few years, and I have always been troubled by how to spend the money. At the same time, I am deeply envious of those who can easily lose money or even go bankrupt. You must know that losing money is also It's a skill."
Ding Shuang: "???"
She felt that these words were a little poignant, and at the same time she wanted to hit someone.
"Stop teasing her."
Su Qiong quickly said: "Ding Shuang is very fierce when she is angry, don't make her angry."
I am very angry?
Ding Shuang was taken aback, she wanted to say, "It's only when you're angry", but seeing that Su Qiong's emotional control became more and more unfathomable, she thought about it for a long time, and decided not to provoke her best friend.
When Su Qiong treated Tian Moyun, he had a gentle personality, but when he treated her...it wasn't like that.
"Okay, let me think about it."
Tian Moyun thought for a moment: "Actually, you can change your business thinking. Since competition in traditional industries is difficult to mix, then go into the Internet industry."
"Internet industry?"
Ding Shuang was stunned: "I am a physical product, not a game to charge money, how can I sell it online?"
"It's simple."
Tian Moyun smiled: "You can first create a high-end fruit brand through the Internet, so that the public will be familiar with your products and have a desire to buy them. In this way, you can do online sales, that is, sell things online... "
"For example, the Mid-Autumn Festival will be in a while, and you can take the opportunity to forcibly touch the Mid-Autumn Festival, launch affordable, high-end packaged fruit sets, forcibly match the mooncakes, and promote youthful, new trends, and new products. Hashtags to appeal to the target group.”
"Advertising slogan: The first Mid-Autumn Festival gift for young people!"
"The new way of Internet marketing has not yet appeared, but I predict that this should be a new outlet. As long as you can play it well, you can definitely sell your brand."
(End of this chapter)